Sandnes, Norway, 9 December 2024 — Desert Control AS (“DSRT” or “the Company”), a leader in soil and water conservation technology, has signed an agreement through its U.S. subsidiary, Desert Control Americas Inc., with Woodland Hills Country Club (WHCC) for the deployment of Desert Control’s proprietary water conservation solution across 43 acres of WHCC’s golf course located in Woodland Hills, California.
The agreement is structured around an outcome-based business model that generates monthly recurring revenue (MRR) for Desert Control, calculated on achieved water savings with aligned incentives between both parties to maximize results. The total contract value for Desert Control has the potential to exceed NOK 8.5 million, contingent on achieving a minimum of 25% water savings over five years, representing significant economic benefits for Woodland Hills Country Club, as water cost has become by far the largest operational expense and continues to rise every year.
“We are honored to collaborate with Woodland Hills Country Club, a partner with deep historical roots in the golf industry that shares our vision for sustainability and responsible water management,” said Ole Kristian Sivertsen, CEO of Desert Control. “By adopting our water conservation solution, the club makes a forward-thinking leap toward reducing water consumption while maintaining premium turf quality, aligning environmental stewardship with economic benefits.”
The agreement includes implementing Desert Control’s water conservation technology across all fairways, tees, and roughs of the golf course. The rollout is scheduled to coincide with the club’s regular turf aeration and maintenance activities, targeted for April 2025. Desert Control’s solution enhances soil’s water retention capacity, enabling reduced irrigation needs without compromising turf health or playability.
“This agreement is vital for the long-term economic sustainability of our club,” said Rick Stegall, General Manager of Woodland Hills Country Club. “As stewards of a 100-year-old historic property, we are responsible for conserving resources, contributing to our local community, and protecting this cherished land for future generations. Water conservation is not just an environmental goal but a financial imperative, ensuring we can continue to operate efficiently while providing a premium experience for our members.”
This collaboration reinforces Desert Control’s ability to deliver measurable impact through outcome-based business models.
For more information, please contact:
Ole Kristian Sivertsen
President and Group CEO
Email: oks@desertcontrol.com
Mobile (NOR): +47 957 77 777
Mobile (USA): +1 650 643 6136
About Desert Control:
Desert Control develops innovative solutions to enhance soil health, conserve water, and promote ecosystem resilience. The company’s mission is to combat desertification, soil degradation, and water scarcity. Our patented soil and water conservation solution transforms sandy, fast-draining soils to retain water and nutrients, improving soil and plant health, yields, and ecosystem vitality while saving water. Desert Control provides customized solutions to strengthen sustainability, profitability, and prosperity for agriculture, forests, and green landscapes. In collaboration with partners and clients, we aim to preserve natural resources, restore biodiversity, enhance food security, and ensure a climate-resilient future.
For more information, visit https://www.desertcontrol.com
Cautionary Note:
Disclaimer related to forward-looking statements. This release contains forward-looking information and statements relating to the business, performance, and items that may be interpreted to impact the results of Desert Control and/or the industry and markets in which Desert Control operates.
Forward-looking statements are statements that are not historical facts and may be identified by words such as “aims,” “anticipates,” “believes,” “estimates,” “expects,” “foresees,” “intends,” “plans,” “predicts,” “projects,” “targets,” and similar expressions. Such forward-looking statements are based on current expectations, estimates, and projections, reflect current views concerning future events, and are subject to risks, uncertainties, and assumptions, and may be subject to change without notice. Forward-looking statements are not guarantees of any future performance, and risks, uncertainties, and other important factors could cause the actual business, performance, results, or the industry and markets in which Desert Control operates to differ materially from the statements expressed or implied in this release by such forward-looking statements.
No representation is made that any of these forward-looking statements or forecasts will come to pass or that any forecasted performance, capacities, or results will be achieved. Readers are cautioned not to place any undue reliance on any forward-looking statements.
